Free Resources
Tools to Grow
Your Pipeline
Free guides, checklists, and templates built for home service businesses. Read them in Notion or download the PDF. No email walls. Every number is cited.
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Free Home Services Marketing Audit
We review your Google Ads, Local Services Ads, Google Business Profile, website, and tracking, then show you where the leads are leaking and what to fix first. No pitch, no pressure.
The Home Services Playbook
Your monthly no-BS guide to marketing that actually works. Expert tips, ad breakdowns, and growth tactics, delivered straight to your inbox.
Home Services Growth Playbook
The 24-page 2026 guide to building a lead system in the right order: Google Business Profile, Local Services Ads (with the 2026 migration covered), the two-phase Google Ads strategy, landing pages, and call tracking. Every number cited. Each chapter ends in a checklist.
Local SEO Cheat Sheet for Contractors
Every local ranking lever on one checklist: Google Business Profile, on-page, citations, local links, and reviews, plus a 30-minute monthly routine. Print it and work down it.
Lead Follow-Up Templates for Contractors
Sixteen copy-and-paste text, email, and phone scripts: new lead reply, missed-call text-back, estimate follow-up, review request, and past-customer re-engagement.
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