Roofing Marketing
More Roofing Jobs.
Less Chasing Leads.
We help roofing companies fill their pipeline with replacement and repair leads through Google Ads, Local SEO, and targeted Meta campaigns. No shared lead gen. No Angi. Just leads that call you.
The problem
Shared Leads Are Killing Your Margins
Platforms like Angi and HomeAdvisor sell the same lead to 3–5 companies simultaneously. You're competing on price before you even pick up the phone.
We build systems that make homeowners call you — not the other way around. Exclusive leads from search, owned by your business, with full visibility into what's driving them.
What we do
Every Channel That Drives Roofing Leads
SEO & Map Pack
The top 3 Google Maps results capture the majority of roofing calls in any market. We optimize your GBP, build citations, and run a review strategy that gets you there and keeps you there.
PPC — Google Ads & LSA
Capture homeowners the moment they search 'roof replacement near me' or 'emergency roof repair.' Google Search Ads and Local Services Ads are the highest-ROI paid channels in roofing — we run both.
Websites
Dedicated roofing landing pages and full-site builds that convert mobile traffic into calls. Fast-loading, clear CTAs above the fold, and built to close both repair and replacement leads.
AI Automations
Respond to every roofing lead in minutes — not hours. We build automated follow-up sequences, review request workflows, and re-engagement campaigns that keep your pipeline full without extra staff.
Real result
47% Reduction in Cost Per Lead
Roofing company, Anaheim CA. $16K/month ad budget. We rebuilt their Google Ads campaign architecture, added LSA management, and cut their cost per qualified lead nearly in half within 90 days.
FAQ
Roofing Marketing Questions
How much should a roofing company spend on Google Ads?
Most roofing companies in competitive markets see strong results with $3,000–$7,000/month in ad spend. Smaller markets or less competitive areas can start at $1,500–$2,500/month. We'll assess your market on the strategy call.
Do you work with both residential and commercial roofers?
Primarily residential — that's where paid search and local SEO drive the most volume. We can run commercial campaigns but the strategy looks different. Let's talk on the call.
Can you help after a storm event?
Yes. We can spin up storm-response campaigns quickly — targeted by hail path or damage area — to capture insurance claim leads while demand is high.
How long until I see leads from Google Ads?
Typically within 30 days. We build the campaign, get it live, and optimize based on actual call data and lead quality from the start.
What makes you different from a general marketing agency?
We only work with home service businesses. We know the difference between a $2,000 repair lead and a $15,000 replacement lead — and we build campaigns to attract the latter.
Ready to Fill Your Roofing Pipeline?
Book a strategy call. We'll look at your market, your current setup, and tell you exactly what it would take to cut your cost per lead in half.
Book a Strategy Call →