HVAC Marketing
Be the First Call When the AC Goes Out.
HVAC is one of the highest-intent verticals in home services. When a homeowner needs you, they need you now. We make sure your number is the first they find — and the one they call.
Why it matters
HVAC Marketing Has Two Different Games
Emergency repair and system replacement require completely different marketing strategies. A homeowner searching "AC not cooling" at 9pm is ready to spend $150 right now. A homeowner researching "new HVAC system cost" is 3 days from a $12,000 decision.
We build separate campaign structures for each intent — so you're capturing both without wasting budget mixing them together.
Emergency / Repair
Replacement / Install
What we do
Every Channel That Drives HVAC Calls
SEO & Map Pack
The Google Map Pack drives a massive volume of HVAC calls year-round. We optimize your GBP, build local citations, and develop a review strategy that puts you in the top 3 in your market.
PPC — Google Ads & LSA
When a homeowner's AC breaks at 8pm in July, they search immediately. We make sure your number is the first they call — with Search campaigns and LSAs built around emergency and seasonal HVAC intent.
Websites
Fast, mobile-first landing pages for AC repair, furnace replacement, and tune-up campaigns. Each page is built to convert mobile traffic into phone calls and booked service appointments.
AI Automations
Seasonal demand spikes mean missed calls cost real money. Our AI automation workflows respond to leads instantly, follow up with unconverted prospects, and trigger review requests after every job.
FAQ
HVAC Marketing Questions
How much should an HVAC company budget for Google Ads?
Most HVAC companies in mid-to-large markets see strong results with $3,000–$6,000/month in ad spend. Smaller markets can start at $1,500–$2,500/month. We'll assess your specific market on the strategy call.
How do you handle both emergency/repair leads and replacement leads?
We build separate campaign structures for each intent — emergency repair (high urgency, lower ticket) vs. replacement (higher ticket, 2-3 day decision window). Each gets its own landing page, bidding strategy, and tracking.
Can you help us stay booked during shoulder months?
Yes. We use tune-up and maintenance campaigns, Meta retargeting, and SEO content to drive demand during spring and fall when emergency call volume drops.
Do you manage Local Services Ads (LSAs) separately from Google Ads?
Yes. LSAs are a distinct product — we handle setup, Google Guaranteed verification, lead review, and dispute management (flagging junk leads for credit). Both are included depending on your plan.
How fast will we see results from SEO?
Map pack visibility typically improves within 60–90 days. Full organic ranking improvements take 4–6 months but compound significantly over time — and unlike paid ads, they don't stop when you stop spending.
Ready to Stay Booked Year-Round?
Book a strategy call. We'll audit your current setup and show you exactly where the lead flow is dropping off.
Book a Strategy Call →