Electrical Marketing
MORE ELECTRICAL
LEADS. LESS WASTE.
SEO, PPC, websites, and AI automations built specifically for electrical contractors. Stop sharing leads with HomeAdvisor, own your market.
The problem
Shared Leads Are Killing Your Margins
Platforms like Angi and HomeAdvisor sell the same lead to 3 to 5 companies simultaneously. You're competing on price before you even pick up the phone.
We build systems that make homeowners call you, not the other way around. Exclusive leads from search, owned by your business, with full visibility into what's driving them.
What we do
HOW WE GROW
ELECTRICAL BUSINESSES
Local SEO & the Map Pack
Electrical searches are dominated by the Google Map Pack, the three local listings that get the call before anyone scrolls. We optimize your Google Business Profile, build local citations, and run a review strategy that gets you into the top three and keeps you there. This is the channel that pays off month after month without paying per click.
Google Ads, structured for electrical
Emergency work and high-ticket planned work are different campaigns. 'No power' and 'tripping breaker' need to be live and mobile-first. 'Panel upgrade,' 'EV charger installation,' and 'whole-home rewire' are considered purchases the buyer researches first. We separate them, layer in negative keywords to kill $200-outlet and DIY searches, and point each ad at a page built to drive a call.
Local Services Ads
LSAs sit above regular search results, carry the Google Guaranteed badge, and charge per lead instead of per click. They can be excellent for electricians, but not automatically. We handle setup and verification, and just as important, we manage lead disputes and quality, because LSAs can look cheap while quietly delivering wrong-number and out-of-area calls if nobody is watching.
Websites & speed to lead
A fast, mobile-first page with click-to-call above the fold will out-book a prettier, slower site every time, and dedicated pages for panel upgrades, EV chargers, and rewires rank and convert better than one generic services page. We also build automated follow-up that responds to missed calls and web forms in minutes, so the lead you paid for does not go to the next electrician.
Why electrical is different
More of the Right Jobs, Not Just More Leads
Electrical is one of the best high-ticket categories in home services, and the demand is steady. "Electrician near me" alone runs over 350,000 searches a month nationally, and the money jobs are growing fast: EV charger installation (around 14,800 searches a month), electrical panel upgrades (around 8,100), and standby generator installs (around 6,600). A generalist campaign chases the cheap outlet-repair and DIY searches, then reports clicks while the panel-upgrade calls go to someone else.
Two things make electrical its own discipline. First, intent is extreme on emergencies: someone searching "no power" or "burning smell from outlet" will call whoever answers, so ranking and speed matter more than persuasion. Second, ticket size swings enormously, from a $200 outlet repair to a $12,000 panel upgrade or whole-home rewire, so the goal is not just more calls, it is more of the calls that actually move your revenue. EV charger installs in particular are a fast-growing, high-value lever most electricians under-market.
We work only with home service businesses, so we build campaigns around the jobs that are worth your truck roll. Want to go deeper? Read our breakdown of Google Ads for electricians, SEO for electricians, and Local Services Ads for electricians.
Who it's for
Built for Electrical Contractors Who Want to Scale
We work best with electrical businesses that are ready to invest in marketing that compounds, not just buy leads month to month.
FAQ
Electrical Marketing Questions
How much should an electrical company spend on Google Ads?
Most electrical contractors see strong results starting at $2,000 to $4,000/month in ad spend. Larger metro markets may need $5,000 to $7,000/month. We'll give you a market-specific number on the strategy call.
What do clicks actually cost for electricians?
It varies by service. Google Keyword Planner top-of-page bid estimates for 'electrician near me' run from roughly $7 to $60, and emergency terms sit higher. High-ticket jobs like panel upgrades and EV charger installs often carry lower click prices than emergency work but far higher job value. That spread is exactly why campaign structure and negative keywords matter.
Do you work with both residential and commercial electricians?
Primarily residential service and repair, that's where paid search and local SEO drive the most volume. We can run commercial campaigns but the targeting and strategy look different. Let's talk on the call.
What electrical services generate the best leads from Google Ads?
Panel upgrades, EV charger installation, whole-home rewires, and emergency electrical repairs all convert well. We build separate campaigns for each intent so you're not mixing high-ticket and low-ticket leads.
How long until we see leads from Google Ads?
Typically within 30 days of launch. We build the campaign, get it live, and optimize based on actual call data from the start.
What makes you different from a general marketing agency?
We only work with home service businesses. We understand the difference between a $200 outlet repair and a $12,000 panel upgrade, and we build campaigns to attract the latter.
Keep Reading
More on Electrical Marketing
Google Ads for Electricians: What It Costs and How to Make It Pay
Read article →
Local Services Ads for Electricians: Where They Win and Where They Waste
Read article →
SEO for Electricians: How to Rank #1 in Your City (Step-by-Step)
Read article →
Electrician Marketing That Actually Books Jobs: What Works in 2026
Read article →
Ready to Fill Your Electrical Pipeline?
Book a strategy call. We'll look at your market, your current setup, and tell you exactly what it would take to cut your cost per lead in half.
Book a Strategy Call →