Blog
Marketing for
Home Services
Google Ads, Local SEO, and LSA strategy for roofing, HVAC, and plumbing companies — written by practitioners, not theorists.
February 25, 2026 · 7 min read
How to Use Google Ads for Contractors: The Two-Phase AI Max Strategy That Actually Works
Most contractors running Google Ads are leaving money on the table — not because of budget, but because they skip the foundational step before layering in AI. Here's the exact two-phase approach we use.
Read article →9 min read
Local Services Ads for Home Service Businesses: What's Actually Working in 2026
LSA has moved from a secondary option to the primary paid channel for most home service businesses. A complete breakdown of how it works, what's changed, and how to set it up for consistent qualified leads.
8 min read
The 2026 Home Services Marketing Stack: What's Working Right Now
The contractors winning in 2026 aren't chasing trends — they're building their stack in the right order. Local SEO, then LSA, then paid search. Here's the full breakdown.
8 min read
How to Optimize Your Google Business Profile for Local Services Ads Success
Your GBP isn't just about map pack rankings anymore — it's your LSA application. One mistake kills your entire campaign before it starts. Here's how to get it right.
10 min read
Google Ads for Roofing Companies: Complete Budget Guide and ROI Analysis
How much should a roofing company actually spend on Google Ads? Real benchmarks, cost per lead breakdowns by service type, and ROI projections for competitive metro markets.
8 min read
Google Local Services Ads for Contractors: Why Playing the Long Game Wins More Leads
LSA isn't a sprint — it's a credit score. The contractors who dominate aren't outspending competitors, they're out-trusting them. Here's what that looks like in practice.
7 min read
Stop Chasing Google's Recommendations: Why Their "Best Practices" Don't Always Work
That "Ad Strength: Poor" notification doesn't mean your campaign is failing. Google's algorithm optimizes for Google's revenue. Here's how to evaluate recommendations like a strategist.
6 min read
Top 5 Marketing Mistakes Contractors Make — And How to Fix Them Fast
Most contractor marketing failures come down to the same five mistakes. If your marketing spend isn't producing consistent results, you're probably making at least two of them.
7 min read
How Successful Contractors Are Using Google Ads to Book More Jobs
The top-performing contractors in 2025 aren't relying on word-of-mouth alone. They've built Google Ads systems that fill their schedule with high-quality jobs. Here's how.
9 min read
The Complete Marketing Stack for Home Service Businesses in 2026
If you're in HVAC, plumbing, roofing, or water damage, your marketing stack needs to work together. GBP, LSA, Google Ads, and call tracking — in the right order. Here's the full playbook.
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