Ultimate Local SEO
Cheat Sheet 2025
Every local SEO lever that matters for home service businesses, condensed into one actionable reference. GBP optimization, citations, reviews, on-page strategy, and more.
What's covered
Every Local SEO Lever That Matters
Google Business Profile Optimization
- Primary category selection: the one choice that determines your map pack eligibility
- Service area vs. physical address, and why the wrong choice kills your LSA visibility
- The exact GBP sections Google weights most heavily for local rankings
- Photo strategy: what types of images improve engagement and trust signals
- Review velocity targets by trade vertical
On-Page Local SEO Essentials
- Title tag and H1 structure for local service pages
- How to structure city/service pages without creating duplicate content
- NAP consistency: why mismatched info across directories tanks your rankings
- Schema markup for local service businesses (ServiceSchema, LocalBusiness)
- Core Web Vitals targets that affect mobile search rankings
Local Link Building and Citations
- The 10 directories that actually move the needle for home service contractors
- Industry-specific citation sources: BBB, HomeAdvisor, Angi (for citations, not leads)
- How to spot and fix NAP inconsistencies across your existing citations
- Local link acquisition: chamber of commerce, supplier pages, local press
Review Generation System
- The ask: in-person vs. text follow-up vs. email (and what converts best)
- Direct review link setup so customers click once and land on the review form
- Responding to negative reviews: the exact framework that turns them into trust signals
- Review velocity benchmarks to beat competitors in the map pack
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