Lead Follow-Up
Templates
Sixteen text, email, and phone scripts for every stage: new lead, estimate follow-up, review request, and past-customer re-engagement.
Replace the brackets, load them as saved replies, and nobody has to type under pressure again.
16 scripts · No email required
100×
More likely to reach a lead when you respond in 5 minutes vs 30 (MIT)
21×
More likely to qualify that lead in the same window (MIT)
16
Scripts, so the first response is never blank
The problem
Leads Go Cold Because the First Reply Is Blank
A homeowner searches for AC repair at 11am on a Tuesday and contacts three companies. The MIT Lead Response Management Study found the company that responds within five minutes is 100 times more likely to reach them than one that waits half an hour. The other two rarely hear back.
Contractors want to follow up. What they lack is a saved reply for every moment, so it only happens when someone has time to write one.
First name, your name, your company, in the first line
One question, one next step
A phone number in every text
Texts under 300 characters so they arrive as one message
Ask everyone for a review, never filter, never pay
What's inside
Sixteen Scripts, Four Stages
📞
New lead follow-up
Immediate reply, within 5 minutesText
Missed-call auto reply, fires the moment you miss a callText
Same-day email with what you would recommendEmail
24-hour follow-upText
72-hour last touchEmail
📋
Estimate and quote follow-up
Same-day quote delivery with scope, price, timeline, warrantyEmail
3-day check-in on a pending estimateText
Price objection response that explains the numberEmail
Quote expiring reminderText
⭐
Review request
In-person ask, before you leave the jobScript
One-tap review link within 2 hoursText
Next-day reminderEmail
Something went wrong: recovery message before the reviewText
🔄
Past-customer re-engagement
Seasonal reminder (first freeze, storm season, summer heat)Email
Storm or weather event outreach for roofing and restorationText
Referral ask after a 5-star reviewText
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